{"id":475,"date":"2026-05-04T22:36:16","date_gmt":"2026-05-04T22:36:16","guid":{"rendered":"https:\/\/www.test.petrosmedia.com.ng\/?page_id=475"},"modified":"2026-05-04T23:27:20","modified_gmt":"2026-05-04T23:27:20","slug":"research","status":"publish","type":"page","link":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/research\/","title":{"rendered":"Nungu Research"},"content":{"rendered":"\t\t
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Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What We Do<\/b><\/p>

Qualitative research is our forte. We also weave in advance quantitative research into our projects as and when required.<\/span>
<\/span>At NBC we aim at providing an end-to-end solution. Market, Consumer, Econometrics, Due diligences and Social Research<\/span><\/p>

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Our Methods<\/b><\/p>

  • In-depth interviews (individual & paired)<\/span><\/li>
  • Telephonic interviews<\/span><\/li><\/ul>
    • Triads<\/span><\/li>
    • Focus groups (Regular\/mini\/extended\/friendship\/conflict groups)<\/span><\/li><\/ul>
      • Panorama groups<\/span><\/li>
      • Innovation\/ creative workshops<\/span><\/li>
      • Expert interviews (B2B)<\/span><\/li><\/ul>
        • Concept labs<\/span><\/li>
        • Usability testing<\/span><\/li>
        • Safaris<\/span><\/li><\/ul>
          • Product clinics<\/span><\/li>
          • Usage testing<\/span><\/li>
          • Sequential Recycling<\/span><\/li><\/ul>
            • Mystery Shopping<\/span><\/li><\/ul>
              • Organoleptic evaluation<\/span><\/li><\/ul>
                • Behavioral observation (including ethnographies\/ experientials, accompanied shopping etc.)<\/span><\/li>
                • Online (synchronous and asynchronous)<\/span><\/li>
                • Real Time FGDs and in-depth interviews<\/span><\/li>
                • Real time online text chats<\/span><\/li>
                • Bulletin boards<\/span><\/li>
                • Blogs\/ Diaries<\/span><\/li>
                • Online communities<\/span><\/li>
                • Hybrid online FGDs<\/span><\/li>
                • Mobile qualitative research<\/span><\/li>
                • Hybrid online platforms<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Types of studies<\/b><\/p>

                  Our scope of work includes a plethora of studies conducted over the years-<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                  • \u00a0\u00a0Exploratory research<\/span><\/li>
                  • \u00a0Concept creation, development & evaluation<\/span><\/li>
                  • \uf0b7\u00a0 Positioning development studies<\/span><\/li>
                  • \uf0b7\u00a0 Need gap\/Opportunity identification studies<\/span><\/li>
                  • \uf0b7\u00a0 Market seeding studies for categories and brands<\/span><\/li>
                  • \uf0b7\u00a0 Advertising\u2013 storyboard, print and TVC<\/span><\/li>
                  • \uf0b7\u00a0 Trend spotting research<\/span><\/li>
                  • \uf0b7\u00a0 Competition tracking- vulnerability, ways to churn etc.<\/span><\/li>
                  • \uf0b7\u00a0 Creative\/Communication development studies<\/span><\/li>
                  • \uf0b7\u00a0 Product testing & development studies<\/span><\/li>
                  • \uf0b7\u00a0 Idea generation studies at the product, packaging or communication level<\/span><\/li>
                  • \uf0b7\u00a0 Corporate image related research<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    • Market segmentation studies \u2013 attribute generation and psychographic profiling of consumer segments<\/span><\/li><\/ul>
                      • Price decoding and price evaluation studies<\/span><\/li><\/ul>
                        • Brand name\/logo generation\/ testing research<\/span><\/li><\/ul>
                          • Attitude and motivation studies<\/span><\/li><\/ul>
                            • Brand equity & health studies (values and promise, image and personality)<\/span><\/li><\/ul>
                              • Brand extension & review studies<\/span><\/li><\/ul>
                                • Diagnostic studies<\/span><\/li><\/ul>
                                  • Promotion testing research<\/span><\/li><\/ul>
                                    • Packaging & design research<\/span><\/li><\/ul>
                                      • Celebrity\/brand ambassador selection studies<\/span><\/li><\/ul>
                                        • Human resource management and talent acquisition studies<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                          Other than marketing, we have used qualitative research for HR solutions as well. How to attract new talent into a company was also one of the subjects we worked on for one of our clients.<\/span><\/p>

                                          \u00a0<\/span>We were also hired as brand\/marketing consultants for top FMCG coy on a retainership basis, acting as their consumer gate-keepers in their initial start-up days. We developed new products, in-store promotional material working along with the marketing as well as product development team. For few clients, we have even acted as enablers by conducting workshops for their marketing and non-marketing teams so that they were able to do consumer immersions themselves. This training helped them to understand consumer needs better.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                          Projective Technique:<\/strong>\u00a0We make use of innumerable tools and techniques in our work to achieve the objectives set. These include usage of a wide range of projective techniques as well.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                          Projective Techniques-<\/b>\u00a0Projective techniques are methods used by psychologists to uncover deep-rooted thoughts that may not arise as a result of direct questioning. In short, they consist of getting respondents to speak about something indirectly by \u201cprojecting\u201d their thoughts on something else. This allows bypassing resistance to direct questioning that may make participants uncomfortable, or to tap into underlying thought processes that are not immediately available to respondents. It involves an unstructured, indirect form of questioning that encourages respondents to project their underlying motivations, beliefs, attitudes or feelings regarding the issues of concern.<\/span><\/p>


                                          <\/span>The effective usage of these techniques is highly dependent on moderator skills who delicately and subtly hand holds the respondent and enables him to cross over from the rational\/ objective mode to the more imaginative\/ creative and obscure mode of thinking. The juices of imagination have to be let loose and allowed to take their own course without any presage for answers to get a full blown view. This is different from an “objective test or questioning\u201d in which responses are analyzed according to a universal standard (for example, a multiple choice exam). The responses to projective tests are content analyzed for meaning rather than being based on presuppositions about meaning, as is the case with objective tests.<\/span><\/p>

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                                          Types of projective techniques<\/b><\/p>

                                          • Associative Techniques<\/span><\/li>
                                          • Constructive Techniques<\/span><\/li>
                                          • Completion Techniques<\/span><\/li>
                                          • Expressive Techniques<\/span><\/li>
                                          • Choice ordering \/ Structuring Techniques<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                            Research What We Do Qualitative research is our forte. We also weave in advance quantitative research into our projects as and when required.At NBC we aim at providing an end-to-end solution. Market, Consumer, Econometrics, Due diligences and Social Research \u00a0 Our Methods In-depth interviews (individual & paired) Telephonic interviews Triads Focus groups (Regular\/mini\/extended\/friendship\/conflict groups) Panorama […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-475","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/pages\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":13,"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/pages\/475\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/pages\/475\/revisions\/547"}],"wp:attachment":[{"href":"https:\/\/www.test.petrosmedia.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}